PPC tool features for the search-term job
The PPC tool from NegativeKeywords sweeps search-term reports, explains irrelevant queries and manages negative keywords with conflict checks. Review the full feature map below, then choose the account coverage and controls your team needs.
Scheduled search-term sweep
NegativeKeywords reviews available reports on a recurring schedule. Starter and Growth sweep daily, Agency every 6 hours and Enterprise hourly. The search-term workflow connects each sweep to review and reporting.
- Use reported search terms, clicks, cost and conversions.
- Review fresh traffic without starting another spreadsheet export.
Intent classification with reasons
Every flagged query has an explanation. Intent groups cover jobs, careers, salary, free, cheap, DIY, how to, education, course, PDF, competitor support, wrong location, wrong product, used, second hand, Reddit and reviews research.
- Interpret each group against what the business sells.
- Inspect why a term is flagged before treating it as irrelevant.
Match type and destination recommendations
Each proposal identifies a match type and level supported by its network. Google Ads supports negative broad, phrase and exact; Microsoft Advertising supports negative phrase and exact. Read the negative keyword match types guide before widening an exclusion.
- Choose ad group, campaign, account or shared list where supported.
- Review plurals and misspellings separately because negatives ignore close variants.
Shared negative lists across accounts
Growth and above maintain shared exclusions across accounts, with conflict checks for each destination. A common intent library does not make the same word irrelevant to every business or create a native cross-network list object.
- Reuse approved intent across relevant accounts.
- Apply exclusions through the controls each platform supports.
Industry starter libraries
Start from relevant intent groups rather than copying every exclusion into every campaign. A seller of used products should retain those searches even when another business excludes them.
- Adapt the negative keywords list to the offer.
- Review account context before approving library entries.
Approval queue and autopilot rules
Every plan supports review before changes. Growth, Agency and Enterprise also apply autopilot rules you define, so recurring decisions can follow explicit conditions while ambiguous intent stays in review.
- Inspect proposed wording, reason, match type and level.
- Limit rules to the accounts and intent you authorize.
Conflict checks
Proposals that block active keywords, products or converting queries in the reviewed data are rejected. Checks evaluate the scope of the exclusion, including each account receiving a shared-list change.
- Protect existing targeting before applying a negative.
- Keep product context current as the offer changes.
Audit log and one-click undo
Every negative added leaves a reviewable entry and supports one-click undo. Retention depends on the plan, from 30 days on Starter to unlimited history with export on Enterprise.
- Trace what changed and why.
- Remove an added negative when the business decision changes.
Workspace access controls
Agency includes 15 seats with roles. Enterprise includes unlimited seats, SSO through SAML and SCIM. Compare security and access controls before choosing a workspace for a larger team.
- Match access to review responsibilities.
- Keep connection authority and ongoing account access under review.
Waste dashboard and alerts
Track flagged spend, blocked spend and trends, with email and Slack alerts for new expensive junk queries. Historical cost associated with blocked queries is not guaranteed future savings.
- Inspect the search terms behind a total.
- Review costly new intent between reporting periods.
Google Ads negatives coverage audit
The audit checks negative keyword coverage and identifies gaps for review. It supports decisions about exclusions alongside ongoing query classification, rather than treating a long negative list as proof of relevance.
- Inspect Google Ads audit coverage.
- Review proposed additions against active targeting.
White-label client reports
Agency and Enterprise present waste reporting under your agency's brand. Use your logo, colors and custom sender name, with PDF or shareable-link delivery on a weekly or monthly schedule.
- Include blocked spend, junk queries, reasons and trend.
- Read about white-label client reports.
Editor CSV and bulk sheet exports
Export Google Ads Editor CSV, Microsoft Advertising Editor CSV and Amazon bulk sheets according to the networks in your plan. Exclusions retain network-specific match types instead of assuming every platform uses Google's rules.
- Starter exports for Google Ads.
- Growth and above cover Google Ads, Microsoft Advertising and Amazon Ads.
Network-specific exclusion support
Amazon Sponsored Products supports negative exact and phrase keywords plus negative product targeting for ASINs. Performance Max uses account-level negatives and campaign-level negative keyword lists where the platform allows. Shopping supports campaign and ad group negatives and shared lists.
- Preserve supported destinations in exports.
- Review platform restrictions before applying a shared policy.
Compare pay per click tools by the controls you need
Choose both an account allowance and a monthly ad spend allowance. The full pricing comparison explains billing and coverage.
| Feature | Starter | Growth | Agency | Enterprise |
|---|---|---|---|---|
| Monthly price | 49 USD | 149 USD | 499 USD | 999 USD |
| Per month billed yearly | 24 USD | 74 USD | 249 USD | 499 USD |
| Yearly payment | 288 USD | 888 USD | 2 988 USD | 5 988 USD |
| Ad accounts | 1 | 5 | 50 | Unlimited |
| Monthly ad spend covered | Up to 10 000 USD | Up to 75 000 USD | Up to 500 000 USD | Unlimited |
| Networks | Google Ads | All supported | All supported | All supported |
| Sweep | Daily | Daily | Every 6 hours | Hourly |
| Autopilot rules | Approval only | Yes | Yes | Yes |
| Shared lists across accounts | No | Yes | Yes | Yes |
| White-label reports | No | No | Yes | Yes |
| Seats | 1 | 3 | 15 with roles | Unlimited, SAML SSO and SCIM |
| Audit history | 30 days | 1 year | 2 years | Unlimited with export |
| Support | Priority | 99.9 percent uptime SLA, invoicing, DPA, security review pack |
Classification, reasons, conflict checks, industry libraries, dashboards, alerts, the Google Ads audit and one-click undo are included in every plan. Exports follow network access.
Review the feature that matters on your own queries
Use the browser demo to see reasons and proposed negatives before connecting an account. Your report stays in the browser and is never stored.