White label Google Ads management reports under your brand

Use your agency logo and colors to keep the report consistent with the rest of your client communication. A custom sender name helps recipients recognize the agency handling their account. The content stays focused on search-term decisions, so the client can understand which irrelevant queries were addressed and why.

Branding does not turn this into a managed advertising service. Your team remains responsible for the account strategy, approval decisions and autopilot rules. NegativeKeywords supplies the repeatable review and reporting workflow described on the PPC management for agencies page.

• Apply the agency's logo and report colors.
• Set a sender name recipients recognize.
• Keep the explanation tied to the account's actual offer and targeting.

A client may not know why an exact negative is safer than a phrase exclusion. Connect the choice to the underlying intent. For a treatment campaign, dental implants jobs suggests job-seeking intent; the same query would need different treatment in a recruiting account.

Explain destination as well as wording. An exclusion limited to one campaign has a different reach from an account-level negative or shared list. NegativeKeywords checks proposals against active keywords, products and converting queries in the reviewed data before they are added.

• Show what the query means in this account.
• Explain why the selected match type fits that decision.
• Identify whether the change affects an ad group, campaign, account or supported shared list.

The negative keyword match types guide helps account managers explain why close variants, including plurals and misspellings, need separate review.

Choose a monthly schedule for the regular account performance conversation or a weekly schedule when the team reviews search-term quality more often. The reporting schedule is separate from the sweep schedule. Agency still sweeps every 6 hours, while Enterprise sweeps hourly.

Review the report before turning its trend into a claim about performance. A period with fewer reported junk queries can reflect applied negatives, changing traffic or the terms the platform makes available. The report provides evidence for discussion rather than isolating a causal return on investment.

Email and Slack alerts serve a different purpose: they surface new expensive junk queries between scheduled reports. Use them to direct account attention, then let the client report explain the work completed during the reporting period.