PPC management for agencies across every account
PPC management for agencies in NegativeKeywords keeps search-term review, negative keyword decisions and client waste reports in one workflow. The Agency plan covers 50 ad accounts across Google Ads, Microsoft Advertising and Amazon Ads, with sweeps every 6 hours.
Review the portfolio without losing account context
Across 50 ad accounts, the hard part is keeping each exclusion tied to the right business. A job query can be irrelevant to a treatment campaign and relevant to a recruiting offer. NegativeKeywords classifies available search terms with reasons while keeping each proposal attached to its account, match type and destination.
Account managers review flagged queries and reported cost in the approval queue. Clear recurring exclusions can follow autopilot rules you set. New product language, uncertain location intent and unfamiliar research searches deserve review before a rule authorizes changes.
- Sweep available reports every 6 hours on Agency.
- Compare flagged spend, blocked spend and trends by account.
- Use email and Slack alerts for new expensive junk queries.
See the search-term review workflow for the path from reported query to logged change.
Connect through your Google Ads manager account
Use the Google Ads manager account, also called an MCC, to authorize access to the child ad accounts you manage. OAuth keeps the ad platform login with Google. Select the accounts that belong in the workspace rather than assuming every account under a manager should join the same review process.
Microsoft Advertising and Amazon Ads use their own OAuth connections. Revoking a connection stops that access. The workflow manages negative keywords and shared lists, without billing or budget changes; review the platform access details with the person responsible for permissions.
- Confirm authority to connect each account.
- Identify the account owner and the business offer before reviewing queries.
- Check the combined account count and monthly ad spend against your plan.
Reuse intent across every relevant client account
Maintain shared negative lists across client accounts without treating every client as the same business. Common job-seeking intent may belong in a reusable list, while exclusions for used products or education require a closer look at the offer. Industry starter libraries provide a starting point for that review.
NegativeKeywords checks each destination for conflicts with active keywords, products and converting queries in the reviewed data. Shared-list management follows the controls each network supports; it does not imply that a single native list spans separate platforms.
- Reuse approved intent where it is irrelevant across the account.
- Keep campaign-specific exclusions at a narrower level.
- Review plural forms and misspellings separately because negatives do not cover close variants.
The negative keyword feature map explains how lists, match types and account-specific checks work together.
Give account managers a reviewable process
Agency includes 15 team seats with roles. Assign responsibilities for reviewing proposals, maintaining rules and checking client reports so a portfolio-wide decision has a clear owner. Keep unfamiliar account intent in approval mode while the account manager learns its context.
Every negative added has an audit log entry and one-click undo. Agency retains 2 years of history, so a later review can trace the reason behind an exclusion. Undo removes the added negative; it cannot restore missed auctions or reverse unrelated changes made in the ad platform.
- Review a rule's scope before enabling autopilot.
- Inspect shared-list changes across their affected accounts.
- Revisit the rule when undoing a decision caused by an outdated assumption.
Put search-term work into the client conversation
Agency includes white-label client reports with your logo, colors and custom sender name. Share a PDF or report link weekly or monthly. Reports contain blocked spend, top junk queries, negatives added with reasons and the trend across reporting periods.
Explain blocked spend as reported historical cost associated with queries covered by applied exclusions. It gives the client evidence of the work completed without treating avoided future auctions as directly measured savings. Pair the total with the terms and reasons behind it.
Bring the next account into a defined policy
Connect the account, describe what it sells and review its current targeting before applying shared exclusions. Run the first sweep in approval mode. Inspect the intent groups, proposed match types and destinations before choosing which recurring decisions deserve autopilot rules.
- Check active keywords, products and converting queries.
- Adapt the starter library to the offer and locations served.
- Assign review responsibility and choose a client reporting schedule.
- Confirm that both account count and combined monthly spend remain covered.
Choose Agency for portfolio coverage
499 USD monthly, or 249 USD a month billed yearly at 2 988 USD. Agency covers 50 ad accounts and up to 500 000 USD in monthly ad spend across all supported networks. It includes sweeps every 6 hours, autopilot rules, shared lists, white-label reports, 15 seats with roles, 2 years of audit history and priority support.
Compare the subscription plans before choosing billing. Cancel any time and keep access until the end of the paid period. Enterprise covers unlimited accounts, spend and seats for 999 USD per month, or 499 USD per month billed yearly, when your portfolio needs broader coverage.