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NegativeKeywords

PPC software priced for your ad accounts

PPC software from NegativeKeywords reviews search terms, explains irrelevant intent and recommends exclusions with conflict checks. Choose a plan by connected accounts, monthly ad spend and the controls your team needs.

Growth

Save 50 percent

74USD per month

149 USD per month, or 74 USD per month billed yearly at 888 USD.
  • 5 connected ad accounts with up to 75 000 USD in monthly ad spend.
  • Google Ads, Microsoft Advertising and Amazon Ads, with daily sweeps.
  • Approval queue or autopilot rules you set.
Compare all plans

Choose your billing period

Save 50 percent

Yearly billing is selected by default. The yearly amount is billed as one annual payment.

Starter

24USD per month

49 USD per month, or 24 USD per month billed yearly at 288 USD.
  • 1 connected ad account with up to 10 000 USD in monthly ad spend.
  • Google Ads only, with daily search-term sweeps.
  • Intent classification with a reason for every flagged query.
  • Negative match type and level recommendations where Google Ads supports them.
  • Conflict checks against active keywords, products and converting queries.
  • Approval-only changes, without autopilot rules.
  • Industry starter libraries, without shared lists across accounts.
  • Waste dashboard showing flagged spend, blocked spend and trends.
  • Email and Slack alerts for new expensive junk queries.
  • Google Ads audit for negative keyword coverage.
  • Google Ads Editor CSV export.
  • 1 team seat, without white-label client reports.
  • 30 days of audit log history with one-click undo.
  • Email support.

Growth

74USD per month

149 USD per month, or 74 USD per month billed yearly at 888 USD.
  • 5 connected ad accounts with up to 75 000 USD in monthly ad spend.
  • Google Ads, Microsoft Advertising and Amazon Ads, with daily sweeps.
  • Intent classification with a reason for every flagged query.
  • Network-specific negative match type and level recommendations.
  • Conflict checks against active keywords, products and converting queries.
  • Approval queue or autopilot rules you set.
  • Shared negative lists across accounts and industry starter libraries.
  • Waste dashboard showing flagged spend, blocked spend and trends.
  • Email and Slack alerts for new expensive junk queries.
  • Google Ads audit for negative keyword coverage.
  • Google Ads Editor CSV, Microsoft Advertising Editor CSV and Amazon bulk sheet exports.
  • 3 team seats, without white-label client reports.
  • 1 year of audit log history with one-click undo.
  • Email support.

Agency

249USD per month

499 USD per month, or 249 USD per month billed yearly at 2 988 USD.
  • 50 connected ad accounts with up to 500 000 USD in monthly ad spend.
  • Google Ads, Microsoft Advertising and Amazon Ads, swept every 6 hours.
  • Intent classification with a reason for every flagged query.
  • Network-specific negative match type and level recommendations.
  • Conflict checks against active keywords, products and converting queries.
  • Approval queue or autopilot rules you set.
  • Shared negative lists across accounts and industry starter libraries.
  • Waste dashboard showing flagged spend, blocked spend and trends.
  • Email and Slack alerts for new expensive junk queries.
  • Google Ads audit for negative keyword coverage.
  • Google Ads Editor CSV, Microsoft Advertising Editor CSV and Amazon bulk sheet exports.
  • White-label client reports.
  • 15 team seats with roles.
  • 2 years of audit log history with one-click undo.
  • Priority support.

Enterprise

499USD per month

999 USD per month, or 499 USD per month billed yearly at 5 988 USD.

  • Unlimited connected ad accounts and covered monthly ad spend.
  • Google Ads, Microsoft Advertising and Amazon Ads, with hourly sweeps.
  • Intent classification with a reason for every flagged query.
  • Network-specific negative match type and level recommendations.
  • Conflict checks against active keywords, products and converting queries.
  • Approval queue or autopilot rules you set.
  • Shared negative lists across accounts and industry starter libraries.
  • Waste dashboard showing flagged spend, blocked spend and trends.
  • Email and Slack alerts for new expensive junk queries.
  • Google Ads audit for negative keyword coverage.
  • Google Ads Editor CSV, Microsoft Advertising Editor CSV and Amazon bulk sheet exports.
  • White-label client reports.
  • Unlimited team seats with SSO through SAML and SCIM.
  • Unlimited audit log history with export and one-click undo.
  • 99.9 percent uptime SLA, invoicing, DPA and security review pack.

Compare plans

Plan Monthly price Yearly price What is included each month
Starter 49 USD per month 24 USD per month, billed at 288 USD per year 1 Google Ads account, up to 10 000 USD ad spend, daily sweeps, approval only
Growth 149 USD per month 74 USD per month, billed at 888 USD per year 5 ad accounts, up to 75 000 USD ad spend, all networks, daily sweeps, autopilot and shared lists
Agency 499 USD per month 249 USD per month, billed at 2 988 USD per year 50 ad accounts, up to 500 000 USD ad spend, all networks, sweeps every 6 hours, white-label reports
Enterprise 999 USD per month 499 USD per month, billed at 5 988 USD per year Unlimited ad accounts, covered ad spend and seats, all networks, hourly sweeps, SSO and SCIM

Compare every plan limit

Feature Starter Growth Agency Enterprise
Monthly 49 USD 149 USD 499 USD 999 USD
Yearly (per month) 24 USD 74 USD 249 USD 499 USD
Yearly (billed) 288 USD 888 USD 2 988 USD 5 988 USD
Ad accounts 1 5 50 Unlimited
Monthly ad spend covered Up to 10 000 USD Up to 75 000 USD Up to 500 000 USD Unlimited
Networks Google Ads Google Ads, Microsoft Advertising, Amazon Ads Google Ads, Microsoft Advertising, Amazon Ads Google Ads, Microsoft Advertising, Amazon Ads
Sweep Daily Daily Every 6 hours Hourly
Autopilot rules Approval only Yes Yes Yes
Shared lists across accounts No Yes Yes Yes
White-label client reports No No Yes Yes
Team seats and roles 1 3 15 with roles Unlimited, SSO through SAML, SCIM
Audit log 30 days 1 year 2 years Unlimited with export
Support Email Email Priority 99.9 percent uptime SLA, invoicing, DPA, security review pack

All plans include classification, conflict checks, industry libraries, waste reporting, alerts and a Google Ads negatives coverage audit. Exports follow the networks included in your plan, and every negative added has one-click undo.

Compare the search-term control features, explore PPC management for agencies, or review Enterprise access controls.

What counts as ad spend

Covered monthly ad spend is the combined advertising cost across the ad accounts connected to your workspace. It is separate from your NegativeKeywords subscription and is not the amount of spend flagged as irrelevant.

Choose a plan that covers both your account count and your monthly ad spend. If you exceed the spend cap, we prompt an upgrade and sweeps keep running for the current period.

Yes, cancel any time. Your access continues until the end of the paid period.

Yearly subscriptions are paid in one annual payment. Starter is 288 USD per year, Growth is 888 USD, Agency is 2 988 USD and Enterprise is 5 988 USD, equivalent to 24, 74, 249 and 499 USD per month.

Yes, you can switch as your account count, spend or team needs change. Compare the new plan's limits and billing period before confirming your choice.

We prompt you to upgrade to a plan that covers your spend. Sweeps keep running for the current period.

Yes, you can get invoices for your subscription. Enterprise includes invoicing; send billing questions to [email protected].

No. The one-off browser demo lets you analyze a report without a card, while ongoing monitoring requires a paid subscription. The first 8 negatives are visible before account creation unlocks the rest.

Start with your own search terms

Run the browser demo to inspect the reasons, match types and proposed negatives before choosing a subscription.

Find wasted spend