Microsoft Ads Negative Keyword Tool for Bing Campaigns
Bing campaigns get the least attention in most accounts, so wasted search terms pile up unseen. NegativeKeywords ranks them by cost, proves each negative is safe against converting queries, and applies it to Microsoft Advertising only after you approve, with a log and one-click undo.
Why Bing waste goes unnoticed
Smaller spend does not mean smaller leak. It means fewer people are looking.
Most teams build the Google Ads routine first and import the campaigns into Microsoft Advertising later. The weekly search terms review then happens on Google and rarely on Bing. Imported broad and phrase keywords match different queries there, and the audience, devices and ad placements are not the same, so a clean Google account says little about the Bing one.
One mechanical difference matters in practice. Negatives on Microsoft Advertising do not match close variants, so blocking "job" does not block "jobs" or "joob". Each form needs its own entry, which makes manual list upkeep slower. The tool proposes the forms that actually appeared in your report, with the cost each one burned.
How a Bing search terms review runs
The same safe routine as on Google, applied to the Microsoft Advertising account.
- 1. Connect or paste. Authorize Microsoft Advertising through its own OAuth screen, or paste a search terms export and describe what you sell.
- 2. Open the ranked list. Queries with spend and no conversions come first, so the first ten minutes go to the rows that cost real money.
- 3. Approve in a queue. Each proposal shows level, phrase or exact form, cost, clicks and conversions. You accept, edit or reject. Nothing is applied silently.
- 4. Keep the record. Every change is logged with its reason, and any exclusion can be undone if a result drops.
What the tool covers on Bing and what it does not
Search term control only. It does not try to run the whole account.
| Task | NegativeKeywords |
|---|---|
| Rank wasted Microsoft Advertising search terms | Sorted by cost with zero conversions first |
| Phrase and exact negatives | Proposed in the form that matches the real query |
| Avoid blocking converting queries | Conflict check before every negative |
| Google Ads and Bing together | Both connected on Growth, Agency and Enterprise |
| Starter plan | Google Ads only, so Bing needs Growth |
| Bids, budgets, ad copy | Not offered, search terms only |
For how Microsoft treats each form, see the negative keyword match types guide. If your main spend is on Google, start from the Google Ads negative keyword tool. Agencies running many accounts should read the agency plan, and every plan is listed on the pricing page. Microsoft documents the feature itself in its negative keywords help.
Who it fits
Advertisers who already pay for Bing clicks and want them cleaned up.
In-house marketers who import Google campaigns into Microsoft Advertising and never had time to review the Bing report.
B2B and lead generation advertisers where Bing skews to desktop office users and every junk lead costs sales time. See the lead generation page.
Agencies and consultants who promise clients both engines and need a documented routine for each. See the freelancer page.
Questions from Bing advertisers
Is there a negative keyword tool for Microsoft Advertising?
Yes. NegativeKeywords connects to Microsoft Advertising through OAuth, ranks wasted search terms by cost, checks each proposed negative against converting queries and applies it only after your approval, with a log and undo. Microsoft Advertising is included from the Growth plan at 149 USD per month.
Does Microsoft Advertising support negative match types?
Microsoft Advertising supports negative phrase and negative exact keywords, at campaign and ad group level and in shared lists. Negatives do not match close variants, so plural and misspelled forms must be listed separately.
Can I run Google Ads and Microsoft Advertising from one review?
Yes. On Growth and above you connect both platforms and work through one ranked, approval based queue per account, so a term you blocked on Google can be reviewed for Bing in the same sitting.
Is Bing spend big enough to need a tool?
Bing traffic is usually a smaller share of search spend, but it gets far less manual attention, so waste often sits unreviewed for months. Run a recent export through the demo and the ranked list shows whether the leak is worth fixing.
Run your Bing search terms through it first
Paste a recent Microsoft Advertising export and see the wasted queries, the reasons and the conflict checks before you pay.