Amazon PPC software for daily search-term control
Amazon PPC software from NegativeKeywords reviews Sponsored Products search terms and identifies irrelevant searches and product contexts. Sellers and Amazon agencies use the reasons, conflict checks and Amazon bulk sheet export to turn report review into controlled exclusions.
Keep product relevance at the center of Amazon PPC management
A Sponsored Products campaign can pay for searches that share vocabulary with your listing but describe a different item. Compatibility, material, intended use and product condition all change the meaning of a query. Reviewing only total campaign spend can hide those differences until the next manual report export.
NegativeKeywords sweeps reported search terms daily on Growth, every 6 hours on Agency and hourly on Enterprise. It groups irrelevant intent and gives each flagged query a reason, so a seller can inspect the decision against the actual offer. Supported negative types and destinations accompany the recommendation.
This is focused search-term control within an Amazon advertising workflow. Your team still sets bids, budgets, product selection and listing strategy. The Amazon search term report guide explains which fields supply the evidence and how to distinguish the shopper's search from the target that triggered it.
Review discovery campaigns alongside manual targeting
Automatic campaigns discover searches and product placements through Amazon's targeting. Manual campaigns use the keyword or product targets your team selects. Both can generate irrelevant traffic, so the review needs to preserve the original campaign, ad group, target and advertised product context.
A relevant search with orders is a candidate for deliberate manual targeting. An unrelated search is a candidate for exclusion. Those decisions should not share a blanket rule based only on recent cost or a lack of orders. Conversion attribution can mature after the first report review.
NegativeKeywords protects converting queries in the reviewed data instead of treating every automatic discovery term as waste. It also checks active keywords and products before recommending a negative. Use the approval queue when a search's relevance depends on compatibility details or a listing change that needs a seller's judgment.
Match the exclusion to the source of irrelevant traffic
Sponsored Products supports negative exact and negative phrase for keywords. Exact keeps the exclusion focused on the matching query without additional words. Phrase covers the phrase in order within longer searches. Amazon's matching can include close variations, so keyword exclusions should be checked using Amazon's own rules.
Negative product targeting handles unwanted ASIN contexts in supported automatic and manual product-targeting configurations. An ASIN negative is a product exclusion, not a keyword match type. Review the referenced product before applying it, because a competing or complementary item may still produce relevant demand.
| Unwanted traffic | Supported control | Review before applying |
|---|---|---|
| Specific irrelevant shopper query | Negative exact | Conversion evidence and query relevance |
| Consistently irrelevant phrase | Negative phrase | Useful searches the phrase could remove |
| Unwanted product context | Negative product targeting by ASIN | Referenced product and advertised item |
| Ambiguous recent spend | Keep in review | Attribution timing and product fit |
Negative broad is not a Sponsored Products negative keyword option. NegativeKeywords recommends platform-supported controls and keeps the keyword and product paths separate.
Understand the arithmetic behind wasted spend and ACOS
Advertising cost of sales, or ACOS, is advertising spend divided by attributed advertising sales. Reducing irrelevant spend can improve that ratio if attributed sales stay constant. It is arithmetic under an assumption, rather than a forecast of what any seller will achieve.
An exclusion can also change future traffic and sales, and attribution can shift as reports mature. The waste dashboard distinguishes flagged spend from blocked spend using reported query evidence. It does not measure auctions that never happened or guarantee the future ACOS suggested by a calculation. Review the marketing leader's evaluation guide when assessing the economics of ongoing monitoring.
Export an Amazon bulk sheet with the exclusion details
NegativeKeywords exports the Amazon bulk sheet for reviewed exclusions. Keep the account, campaign, ad group and entity identifiers intact. Check negative keyword match types separately from negative product target expressions so the uploaded action matches the intended control.
Use Amazon's current bulk operations template and review the upload before applying changes. Inspect the processing results, resolve rejected rows and verify accepted exclusions in the console. A file export and an accepted platform change are different steps in the workflow.
- Review the reason and scope for each proposed exclusion.
- Check the advertised products reached by that scope.
- Keep ASIN exclusions distinct from keyword rows.
- Verify the upload outcome before counting changes as completed.
Each negative added has an audit log entry and one-click undo. The PPC automation tools workflow explains how approval and autopilot rules fit around the decision and its record.
Give Amazon agencies a consistent review process
Agencies need to keep seller-specific product context while applying a repeatable review process. A negative that is appropriate for a premium new product may be wrong for a seller offering refurbished inventory. Shared libraries need account-specific checks rather than a universal list pushed unchanged everywhere.
Agency provides 15 seats with roles, shared list management across accounts using supported network controls, and white-label client reports. It sweeps every 6 hours and keeps 2 years of audit history. Enterprise sweeps hourly and provides unlimited audit history with export, plus SSO through SAML and SCIM.
Reports keep flagged spend, blocked spend, top junk queries and reasons connected to the underlying work. Email and Slack alerts direct attention to new expensive junk queries. Explore PPC management for agencies when Amazon review needs to sit alongside Google Ads and Microsoft Advertising accounts.
Choose Growth or above for Amazon Ads
Growth costs 149 USD per month, or 74 USD per month billed yearly at 888 USD. It covers 5 ad accounts and up to 75 000 USD in monthly ad spend, with 3 seats, daily sweeps, approval or autopilot rules, shared lists across accounts and 1 year of audit history.
Agency costs 499 USD per month, or 249 USD per month billed yearly at 2 988 USD. It covers 50 ad accounts and up to 500 000 USD in monthly ad spend. Enterprise costs 999 USD per month, or 499 USD per month billed yearly at 5 988 USD, with unlimited accounts, covered spend and seats. All include Amazon alongside Google Ads and Microsoft Advertising. Starter covers Google Ads only.
Review PPC software pricing against the combined account count and spend you want to monitor. Cancel any time, with access continuing until the end of the paid period. Account connections use the platform's OAuth flow and can be revoked at any time.
Inspect the search-term decisions before connecting accounts
Run the home demo with your CSV or TSV containing search term, clicks, cost and conversions. Describe your offer and choose Amazon Ads, or select the Amazon seller dataset. The report runs in your browser and is never stored. No card is required. The analysis page shows the first 8 negatives, with the rest unlocked after account creation, so you can inspect the reasons before choosing an Amazon subscription.